• To create opportunities for economically disadvantaged producers marginalized by the conventional business model.
• To promote transparency and accountability among business relations to deal fairly and respectfully
• To promote gender equity and ensure work of men and women is properly valued and rewarded in accordance with their contribution to the production process, regardless of gender.
• To build capacity to ensure continuity of marketing activities, during which producers can improve their management skills and their access to new markets.
• To ensure payment of a fair price in the regional or local context is one that has been agreed through dialogue and participation.

Since its inception “Sheer Elegance” has successfully conducted business and sold its products through online marketing to seek orders as well as sale exhibitions and events. “Sheer Elegance” has regular clients not only in Pakistan and other countries in Asia, but also in Europe and USA.